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Multi-Attribute Gain Loss (MAGL) method to predict choices
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Multi-Attribute Gain Loss (MAGL) method to predict choices (2023)Multi-Attribute Gain Loss (MAGL) method t…Advances in Consumer Research (2025)Advances in Consumer ResearchA decade of application of the Choquet and Sugeno integrals in multi-criteria decision aid (2009)A decade of application of th…Multiple Criteria Decision Making, Multiattribute Utility Theory: Recent Accomplishments and What Lies Ahead (2008)Multiple Criteria Decision Ma…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Antecedents and Consequen…Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Modeling Loss Aversion and Re…Decisions with Multiple Objectives (1993)Decisions with Multiple Objec…Context-Dependent Preferences (1993)Context-Dependent PreferencesChoice in Context: Tradeoff Contrast and Extremeness Aversion (1992)Choice in Context: Tradeoff C…Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…Norm theory: Comparing reality to its alternatives. (1986)Norm theory: Comparing realit…How to select and how to rank projects: The Promethee method (1986)How to select and how to rank…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…A scaling method for priorities in hierarchical structures (1977)A scaling method for prioriti…Individual Choice Behavior (1962)Individual Choice BehaviorA Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Marketing management: analysis. planning. implementation and control (2000)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)An Inventory for Measuring Depression (1961)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Well-being : the foundations of hedonic psychology (1999)Core affect and the psychological construction of emotion. (2003)Possessions and the Extended Self (1988)The case for motivated reasoning. (1990)On Making the Right Choice: The Deliberation-Without-Attention Effect (2006)Research on Innovation: A Review and Agenda for Marketing Science (2006)A Framework for Conceptual Contributions in Marketing (2011)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Contemporary Developments in Mathematical Psychology (1976)The Analytic Hierarchy Process (1985)How to make a decision: The analytic hierarchy process (1990)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Best-worst multi-criteria decision-making method (2014)Status quo bias in decision making (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)A Theory of Fairness, Competition, and Cooperation (1999)Time Discounting and Time Preference: A Critical Review (2002)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Remarks on the Analytic Hierarchy Process (1990)Robust Optimization of Large-Scale Systems (1995)The Analytic Hierarchy Process—An Exposition (2001)Application of multi-criteria decision making to sustainable energy planning—A review (2004)PROMETHEE: A comprehensive literature review on methodologies and applications (2009)Analysis of the potentials of multi criteria decision analysis methods to conduct sustainability assessment (2014)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The Framing of Decisions and the Psychology of Choice (1981)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1977A scaling method for priorities in hierarchical structures10,389 cited
  • 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
  • 1993The Antecedents and Consequences of Customer Satisfaction for Firms4,607 cited
  • 1993Decisions with Multiple Objectives4,434 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1986Norm theory: Comparing reality to its alternatives.3,027 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1986How to select and how to rank projects: The Promethee method2,701 cited
  • 1962Individual Choice Behavior2,469 cited
  • 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion1,727 cited
  • 1993Context-Dependent Preferences1,305 cited
  • 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice903 cited
  • 2008Multiple Criteria Decision Making, Multiattribute Utility Theory: Recent Accomplishments and What Lies Ahead840 cited
  • 2009

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A decade of application of the Choquet and Sugeno integrals in multi-criteria decision aid
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