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Green Marketing, Lifestyle, and the Purchase Intention of Bottled Water among Generation Z
4 references·0 citing·16 second hop
Green Marketing, Lifestyle, and the Purchase Intention of Bottled Water among Generation Z (2023)Green Marketing, Lifestyle, and the Purch…Pengaruh Green Marketing, Inovasi Produk, dan Brand Image Terhadap Minat Beli (2021)Pengaruh Green Marketing, Ino…Pengaruh Green Marketing Mix Terhadap Minat Beli Konsumen Pada Produk The Body Shop Di Jakarta Barat (2019)Pengaruh Green Marketing Mix …Green Marketing Management (2010)Green Marketing ManagementAn Introduction To Green Marketing (1994)An Introduction To Green Mark…Fundamentals of Marketing (1972)Strategies for environmental advertising (1993)A stakeholder theory approach to designing environmental marketing strategy (1995)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Manajemen Strategis: konsep (2004)Transformative green marketing: Impediments and opportunities (2011)A framework identifying the gaps between customers' expectations and their perceptions in green products (2013)Pengaruh Green Marketing Terhadap Minat Beli Konsumen: Systematic literature reviews (2023)Strategic green marketing (1993)Green marketing, public policy and managerial strategies (2002)The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought (2005)“Greening” the marketing mix: do firms do it and does it pay off? (2012)Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Beyond the Curriculum: Integrating Sustainability into Business Schools (2015)
this work references cited by second hop

References

  • 1994An Introduction To Green Marketing749 cited
  • 2010Green Marketing Management113 cited
  • 2021Pengaruh Green Marketing, Inovasi Produk, dan Brand Image Terhadap Minat Beli9 cited
  • 2019Pengaruh Green Marketing Mix Terhadap Minat Beli Konsumen Pada Produk The Body Shop Di Jakarta Barat6 cited

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