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Storytelling for storytelling “Klinik Kopi” Yogyakarta
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Storytelling for storytelling “Klinik Kopi” Yogyakarta (2023)Storytelling for storytelling “Klinik Kop…The role of storytelling in the creation of brand love: the PANDORA case (2021)The role of storytelling in t…The dynamic construction of brand storytelling (2021)The dynamic construction of b…SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance (2020)SMEs internationalization: Th…Qualitative Data Analysis (2014)Qualitative Data AnalysisQualitative inquiry & research design : choosing among five approaches (2013)Qualitative inquiry & researc…The Rise of Storytelling as the New Marketing (2012)The Rise of Storytelling as t…Qualitative Research from Start to Finish (2010)Qualitative Research from Sta…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Mobile apps for SME business sustainability during COVID-19 and onwards (2021)The Mediating Role of Innovation Capability on the Relationship between Strategic Agility and Organizational Performance (2021)Digital transformation in SMEs: Understanding its determinants and size heterogeneity (2024)Case Study Research: Design and Methods (1991)Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)The influence of storytelling on the consumer–brand relationship experience (2022)The Presentation of Self in Everyday Life (2023)The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products (2023)Branded virtual worlds in fashion gaming: Examining the role of brand narratives and social presence in consumer engagement (2024)Case Study Research: Design and Methods (1984)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Transforming Qualitative Information: Thematic Analysis and Code Development (1998)The antecedent cognitions of brand love and its impact on brand loyalty: the moderating role of sustainability marketing (2023)The role of brand love and brand jealousy in the formation of brand addiction (2023)Beyond the hype: Deciphering brand trust amid sustainability skepticism (2024)Does Sample Size Matter in Qualitative Research?: A Review of Qualitative Interviews in is Research (2013)Qualitative Interview Design: A Practical Guide for Novice Investigators (2014)Metodologi Penelitian Kualitatif (2022)Business to business digital content marketing: marketers’ perceptions of best practice (2014)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Past, present, and future of customer engagement (2021)Growing a garden without water: Graduate teaching assistants in introductory science laboratories at a doctoral/research university (2004)Virtual Professional Learning Communities: Teachers’ Perceptions of Virtual Versus Face-to-Face Professional Development (2012)Concurrent learning: How firms develop multiple dynamic capabilities in parallel (2014)Qualitative content analysis: theoretical foundation, basic procedures and software solution (2014)Theme development in qualitative content analysis and thematic analysis (2016)Thematic analysis of qualitative research data: Is it as easy as it sounds? (2018)
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References

  • 2013Qualitative inquiry & research design : choosing among five approaches12,068 cited
  • 2010Qualitative Research from Start to Finish5,692 cited
  • 2014Qualitative Data Analysis488 cited
  • 2012The Rise of Storytelling as the New Marketing356 cited
  • 2020SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance350 cited
  • 2021The role of storytelling in the creation of brand love: the PANDORA case62 cited
  • 2021The dynamic construction of brand storytelling33 cited

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