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Social influence and channel competition in the live-streaming market · Study

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ArticleSocial influence and channel competition in the live-streaming market

Jing Peng2023

Article2023

Social influence and channel competition in the live-streaming market

Jing Peng · Jianghua Zhang

37 citations·0/0 files stored·Annals of Operations Research

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Supply Chain and Inventory Management Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

1950The Bargaining Problem 1968The Matthew Effect in Science 1988Bilateral Monopolies and Incentives for Merger 1991A Note on Restaurant Pricing and Other Examples of Social Influences on Price 2016Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store 2008Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers 2008Strategic Customer Behavior, Commitment, and Supply Chain Performance 2007New Product Diffusion with Influentials and Imitators

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2023Brand or Regular Manufacturer? Influencer's Cooperation Strategies Under Reputation Risk

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Details

Year2023

Typearticle

Published2023-09-09

VenueAnnals of Operations Research

ISSN-L0254-5330

Languageen

Citations37

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/s10479-023-05548-3

openalex_workW4386574910

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