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BOTTLE TO BRAND: EXPLORING HOW EFFECTIVE BRANDING ENERGIZED STAR LAGER BEER'S PERFORMANCE IN A FIERCE MARKET
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BOTTLE TO BRAND: EXPLORING HOW EFFECTIVE BRANDING ENERGIZED STAR LAGER BEER'S PERFORMANCE IN A FIERCE MARKET (2023)BOTTLE TO BRAND: EXPLORING HOW EFFECTIVE …The role of corporate social responsibility activities in employees’ perception of brand reputation and brand equity (2023)The role of corporate social …Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market (2020)Consumer-Based Brand Authenti…Brands Taking a Stand: Authentic Brand Activism or Woke Washing? 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References

  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited
  • 2011Enhancing Brand Equity through Flow and Telepresence: A Comparison of 2d and 3d Virtual Worlds1419 cited
  • 2019Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness316 cited
  • 2005THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION281 cited
  • 2011Impact of Customer Satisfaction on Customer Loyalty and Intentions to Switch: Evidence from Banking Sector of Pakistan246 cited
  • 2015Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research207 cited
  • 2019The effects of corporate social responsibility on consumer loyalty through consumer perceived value165 cited
  • 2014A Reconceptualization of Brand Image112 cited
  • 2023The role of corporate social responsibility activities in employees’ perception of brand reputation and brand equity101 cited
  • 2014‘Branding’ explained: Defining and measuring brand awareness and brand attitude87 cited
  • 2006Looks matter in developing consumer‐brand relationships84 cited
  • 2000Marketing management / Philip Kotler

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82 cited
  • 2020Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market55 cited
  • 2006Corporate Brand Cultures and Communities54 cited
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    • 2024HARMONIZING TEAMS AND REGULATIONS: STRATEGIES FOR DATA PROTECTION COMPLIANCE IN U.S. TECHNOLOGY COMPANIES17 cited
    • 2024Comparative technical analysis of legal and ethical frameworks in AI-enhanced procurement processes16 cited
    • 2024LEADING SAAS INNOVATION WITHIN U.S. REGULATORY BOUNDARIES: THE ROLE OF TPMS IN NAVIGATING COMPLIANCE12 cited