Evaluating the Visitor Satisfaction on Cultural Heritage Digital Museum in Google Arts and Culture: A Study of Puppet Museum Jakarta

Abstract

This study aims to investigate what factors play an important role in increasing digital museum visitor satisfaction. The research question that this study seeks to address is, to what degree do specific factors exert an influence on visitors' satisfaction during their visits to digital museums? The current study focused on Puppet Museum Jakarta that recently collaborated with Google Arts and Culture in providing digital museums that can be visited using Virtual Reality (VR). The survey questionnaire was distributed to 160 participants who were involved in this study. The result of this study found that there is a positive connection between the quality of information and the level of satisfaction of heritage digital museum visitors. Also, the result revealed that there is a positive relationship between the system's quality and the level of visitors' satisfaction. Furthermore, the study also revealed that the customers' perceived usefulness and perceived usability positively and significantly influence their level of satisfaction in visiting digital museums. The outcome of the current study is expected to make contributions to literature in digital museum and cultural heritage tourism.

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