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Consumer–brand relationship in the phygital age: a study of luxury fashion
16 references·3 citing·43 second hop
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  • 2020

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Does gamification affect brand engagement and equity? A study in online brand communities
415 cited
  • 1986FUNCTIONS OF PARTING CEREMONIES IN DYING ORGANIZATIONS.380 cited
  • Cited by

    • 2025Toward D2A : Enhancing Luxury Fashion With Seamless and Immersive Phygital Customer Experiences14 cited
    • 2025Discovering the phygital customer experience: which digital technologies influence leading companies’ processes?11 cited
    • 2025A Typology of Consumers Based on Their Phygital Behaviors8 cited