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Consumer Awareness of Biodegradability of Food Products Packaging
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Consumer Awareness of Biodegradability of Food Products Packaging (2023)Consumer Awareness of Biodegradability of…Visual communication via the design of food and beverage packaging (2022)Visual communication via the …The impact of green marketing mix elements on green customer based brand equity in an emerging market (2022)The impact of green marketing…Consumers’ sustainability-related perception of and willingness-to-pay for food packaging alternatives (2022)Consumers’ sustainability-rel…Consumers’ Awareness, Behavior and Expectations for Food Packaging Environmental Sustainability: Influence of Socio-Demographic Characteristics (2022)Consumers’ Awareness, Behavio…Green marketing and the SDGs: emerging market perspective (2020)Green marketing and the SDGs:…The Role of Packaging in Brand Communication (2012)The Role of Packaging in Bran…“Greening” the marketing mix: do firms do it and does it pay off? 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References

  • 2012“Greening” the marketing mix: do firms do it and does it pay off?580 cited
  • 2022Consumers’ sustainability-related perception of and willingness-to-pay for food packaging alternatives230 cited
  • 2020Green marketing and the SDGs: emerging market perspective132 cited
  • 1984Desire for control, locus of control, and proneness to depression131 cited
  • 2022The impact of green marketing mix elements on green customer based brand equity in an emerging market126 cited
  • 2022Consumers’ Awareness, Behavior and Expectations for Food Packaging Environmental Sustainability: Influence of Socio-Demographic Characteristics83 cited
  • 2022Visual communication via the design of food and beverage packaging67 cited
  • 2012The Role of Packaging in Brand Communication59 cited
  • 2011The role of packaging for consumer products: Understanding the move towards ‘plain’ tobacco packaging57 cited
  • 1997A Paradigm for Packaging56 cited

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