RETRACTED ARTICLE: A Multilevel Fuzzy Evaluation of Cross-Border E-Commerce Profitability Model

Abstract

Abstract With the continuous development of economic globalisation, China has established free trade zones (FTA). To promote the diversification of cross-border e-commerce in FTA and increase industry competitiveness, the Porter's Five Forces model (PFFM) was used to analyse the profit model of e-commerce enterprises. Based on fuzzy logic, an evaluation model for the profit model of cross-border e-commerce was constructed, and this evaluation model was used to evaluate the profitability of cross-border e-commerce. The results show that the evaluation model constructed based on fuzzy logic can better reflect the profitability of enterprises. The accuracy of multilevel fuzzy evaluation is above 80% every year, with the highest accuracy being in 2017, and the evaluation accuracy for that year is 98.5%. The study of a cross-border e-commerce profit evaluation model based on multilevel fuzzy evaluation method can better reflect the profitability of enterprises and help them clarify their future development direction.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 0 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.