SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Artificial Intelligence Techniques Applied in Precision Marketing: A Survey
6 references·0 citing·23 second hop
Artificial Intelligence Techniques Applied in Precision Marketing: A Survey (2023)Artificial Intelligence Techniques Applie…Research on Precision Marketing of Real Estate Market Based on Data Mining (2022)Research on Precision Marketi…Research on Precision Marketing Based on Consumer Portrait from the Perspective of Machine Learning (2022)Research on Precision Marketi…Research on Precision Marketing based on Big Data Analysis and Machine Learning:Case Study of Morocco (2022)Research on Precision Marketi…Multiple resource allocation for precision marketing (2020)Multiple resource allocation …Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews (2015)Predicting consumer product d…A decision-making framework for precision marketing (2014)A decision-making framework f…Classifying the segmentation of customer value via RFM model and RS theory (2008)Application of decision-making techniques in supplier selection: A systematic review of literature (2012)Interval-valued hesitant fuzzy linguistic sets and their applications in multi-criteria decision-making problems (2014)Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments (2019)Predictive big data analytics for supply chain demand forecasting: methods, applications, and research opportunities (2020)LSTM with particle Swam optimization for sales forecasting (2022)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Twitter mood predicts the stock market (2011)Big Data sources and methods for social and economic analyses (2017)AI in marketing, consumer research and psychology: A systematic literature review and research agenda (2021)Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review (2021)Market Response Models: Econometric and Time Series Analysis (1989)Credit Risk Assessment Using Statistical and Machine Learning: Basic Methodology and Risk Modeling Applications (2000)The Big Data Newsvendor: Practical Insights from Machine Learning (2018)Research on Precision Marketing Strategy of Commercial Consumer Products Based on Big Data Mining of Customer Consumption (2023)The Good, the Bad, and the Ugly: Applying Rawlsian Ethics in Data Mining Marketing (2015)A data mining application in credit scoring processes of small and medium enterprises commercial corporate customers (2019)Marketing Metrics: 50+ Metrics Every Executive Should Master (2006)Applying Machine Learning in Marketing: An Analysis Using the NMF and k-Means Algorithms (2024)Factors influencing green, environmentally-friendly consumer behaviour (2024)Toward a decision-making system based on artificial intelligence for precision marketing: A case study of Morocco (2024)An Optimal Model of Financial Distress Prediction: A Comparative Study between Neural Networks and Logistic Regression (2021)
this work references cited by second hop

References

  • 2015Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews226 cited
  • 2014A decision-making framework for precision marketing106 cited
  • 2022Research on Precision Marketing based on Big Data Analysis and Machine Learning:Case Study of Morocco15 cited
  • 2022Research on Precision Marketing Based on Consumer Portrait from the Perspective of Machine Learning14 cited
  • 2020Multiple resource allocation for precision marketing10 cited
  • 2022Research on Precision Marketing of Real Estate Market Based on Data Mining6 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work