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Data Analytics and Personalized Marketing Strategies in E-commerce Platforms
16 references·0 citing·57 second hopsampled
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Understanding livestreaming commerce continuance usage (2022)The future of e-commerce? Und…E-commerce Policy and the Global Economy: A Path to More Inclusive Development? 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References

  • 2023A systematic literature review on the factors influencing e-commerce adoption in developing countries199 cited
  • 2023A review on customer segmentation methods for personalized customer targeting in e-commerce use cases163 cited
  • 2022Developing supply chain resilience through integration: An empirical study on an e‐commerce platform146 cited
  • 2023The Digital Platform, Enterprise Digital Transformation, and Enterprise Performance of Cross-Border E-Commerce—From the Perspective of Digital Transformation and Data Elements140 cited
  • 2021Buyers' trust and mistrust in e-commerce platforms: a synthesizing literature review130 cited
  • 2023From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms118 cited
  • 2021Implementing Big Data Analytics in E-Commerce: Vendor and Customer View87 cited
  • 2022E-commerce Policy and the Global Economy: A Path to More Inclusive Development?83 cited
  • 2022The future of e-commerce? Understanding livestreaming commerce continuance usage81 cited
  • 2023Data-Intensive Inventory Forecasting with Artificial Intelligence Models for Cross-Border E-Commerce Service Automation77 cited
  • 2022A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data33 cited
  • 2023E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways32 cited
  • 2023Customer Segmentation of E-commerce data using K-means Clustering Algorithm

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20 cited
  • 2023After-Sales Attributes in E-Commerce: A Systematic Literature Review and Future Research Agenda17 cited
  • 2022Antecedents of user attitude towards e-commerce and future purchase intention12 cited
  • 2023Cross-Border E-Commerce8 cited
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