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The Future of Transmedia Brand Storytelling and a Model for Practice · Study

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ChapterThe Future of Transmedia Brand Storytelling and a Model for Practice

Karen E. Sutherland2023

Chapter2023

The Future of Transmedia Brand Storytelling and a Model for Practice

Karen E. Sutherland · Richie Barker

2 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1990A Review and Critique of the Hierarchy of Effects in Advertising 2012A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms 2016Transmedia (Storytelling?): A polyphonic critical review 2009Hybrid stories: Examining the future of transmedia narrative 2015Transmedia Marketing 2016Transmedia Logics and Locations

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2019El ecosistema mediático de la ficción contemporánea:article · 2 shared references 2017Transmedia storytellng strategy : how and why producers use transmedia storytelling for competitive advantagethesis · 2 shared references 2019Beyond Hollywood: Transmedia Strategy for Niche Audiencesother · 2 shared references 2013The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebookarticle · 1 shared reference 2017Influence of social media marketing communications on young consumers’ attitudesarticle · 1 shared reference 2018Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effectreview · 1 shared reference

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Year2023

Typechapter

Published2023-01-01

VenueSpringer eBooks

Languageen

Citations2

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-981-99-4001-1_12

openalex_workW4387318338

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