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The Future of Transmedia Brand Storytelling and a Model for Practice
6 references·0 citing·26 second hop
The Future of Transmedia Brand Storytelling and a Model for Practice (2023)The Future of Transmedia Brand Storytelli…Transmedia Logics and Locations (2016)Transmedia Logics and Locatio…Transmedia (Storytelling?): A polyphonic critical review (2016)Transmedia (Storytelling?): A…Transmedia Marketing (2015)Transmedia MarketingA Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms (2012)A Creator's Guide to Transmed…Hybrid stories: Examining the future of transmedia narrative (2009)Hybrid stories: Examining the…A Review and Critique of the Hierarchy of Effects in Advertising (1990)A Review and Critique of the …Self-Perception Theory (1972)The processes of causal attribution. (1973)Feeling and thinking: Preferences need no inferences. (1980)A conceptual framework of hotel experience and customer‐based brand equity (2010)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Influence of social media marketing communications on young consumers’ attitudes (2017)Man, Play, and Games. (1963)Collective intelligence: mankind's emerging world in cyberspace (1998)The Language of New Media (2002)Post-Cinematic Affect: On Grace Jones, Boarding Gate and Southland Tales (2010)Transmedia Storytelling (2017)Transmedia storytellng strategy : how and why producers use transmedia storytelling for competitive advantage (2017)Millennial Monsters: Japanese Toys and the Global Imagination (2006)Iterative multimodality: An exploration of approaches to transmedia writing (2017)Millennial Monsters (2019)Holarchic Media: When transmedia just isn't Transmedia enough (2021)Narrativa transmedia: una mirada al conflicto armado y la memoria social indígena desde los relatos expandidos. Casos: Colombia y Perú (2022)Tiento para una Estética transmedia. Vectores estéticos en la creación, producción, uso y consumo de narrativas transmediales. (2017)El ecosistema mediático de la ficción contemporánea: (2019)The Photoromance (2020)Transmedia Project Design: Theoretical and Analytical Considerations (2013)Transmedia Storytelling: Industry Buzzword or New Narrative Experience? (2015)Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect (2018)Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans (2021)The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry (2022)Creative economy and communication. Characterization in a line of research (2024)
this work references cited by second hop

References

  • 1990A Review and Critique of the Hierarchy of Effects in Advertising429 cited
  • 2012A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms126 cited
  • 2016Transmedia (Storytelling?): A polyphonic critical review30 cited
  • 2009Hybrid stories: Examining the future of transmedia narrative22 cited
  • 2015Transmedia Marketing20 cited
  • 2016Transmedia Logics and Locations12 cited

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