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Audience Participation and “Learning” Transmedia Storytelling · Study

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ChapterAudience Participation and “Learning” Transmedia Storytelling

Karen E. Sutherland2023

Chapter2023

Audience Participation and “Learning” Transmedia Storytelling

Karen E. Sutherland · Richie Barker

1 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1999E-tribalized marketing?: the strategic implications of virtual communities of consumption 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation 2008When consumers and brands talk: Storytelling theory and research in psychology and marketing 2012Brand Performances in Social Media 2011Wiley international encyclopedia of marketing 2010Integrated Marketing Communication 2010Brand Society 2013Winning the story wars: why those who tell--and live--the best stories will rule the future

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Year2023

Typechapter

Published2023-01-01

VenueSpringer eBooks

Languageen

Citations1

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-981-99-4001-1_6

openalex_workW4387319657

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