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Audience Participation and “Learning” Transmedia Storytelling
15 references·0 citing·53 second hop
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References

  • 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,281 cited
  • 2008When consumers and brands talk: Storytelling theory and research in psychology and marketing655 cited
  • 2012Brand Performances in Social Media396 cited
  • 2011Wiley international encyclopedia of marketing188 cited
  • 2010Brand Society182 cited
  • 2010Integrated Marketing Communication182 cited
  • 2013Winning the story wars: why those who tell--and live--the best stories will rule the future101 cited
  • 2024Transmedia Storytelling: Imagery, Shapes and Techniques66 cited
  • 2007The academician–practitioner gap in advertising59 cited
  • 1970Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study50 cited
  • 2016Teach students to communicate a brand story with transmedia storytelling46 cited
  • 2018Prosumer engagement through story-making in transmedia branding44 cited
  • 2020Brand Storytelling in the Digital Age39 cited
  • 2018Transmedia Psychology4 cited

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