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Brand Storytelling in the Digital Age · Study

BookBrand Storytelling in the Digital Age

S M A Moin2020

Book2020

Brand Storytelling in the Digital Age

39 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Digital Marketing and Social Media

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2023Customer experiences in omnichannel retail environments: a thematic literature review 2024Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories 2023Brand storytelling techniques arousing emotional bonds in different customer groups based on cluster analysis 2024Fashionable altruism: the marketing of fashion-based social enterprise 2025The role of storytelling in the branding of SMEs 2024The Role of Storytelling in Advertising Design to Enhance the Brand 2023The Creative Logic of Transmedia Brand Storytelling 2023Audience Participation and “Learning” Transmedia Storytelling

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Year2020

Typebook

Published2020-01-01

VenueSpringer eBooks

Languageen

Citations39

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-030-59085-7

openalex_workW3097821167

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