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Brand Storytelling in the Digital Age
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Brand Storytelling in the Digital Age (2020)Brand Storytelling in the Digital AgeThe role of storytelling in the branding of SMEs (2025)The role of storytelling in t…The Role of Storytelling in Advertising Design to Enhance the Brand (2024)The Role of Storytelling in A…Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories (2024)Four Dimensions of Brand Stor…Fashionable altruism: the marketing of fashion-based social enterprise (2024)Fashionable altruism: the mar…The Creative Logic of Transmedia Brand Storytelling (2023)The Creative Logic of Transme…Customer experiences in omnichannel retail environments: a thematic literature review (2023)Customer experiences in omnic…Brand storytelling techniques arousing emotional bonds in different customer groups based on cluster analysis (2023)Brand storytelling techniques…Audience Participation and “Learning” Transmedia Storytelling (2023)Audience Participation and “L…Storytelling: Branding in Practice (2005)Storytelling: Branding in Practice (2005)Emotional branding speaks to consumers’ heart: the case of fashion brands (2019)Evolving to a New Dominant Logic for Marketing (2003)Qualitative inquiry & research design : choosing among five approaches (2013)Literature review as a research methodology: An overview and guidelines (2019)A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study (2024)A glimpse of the future sustainable digital omnichannel retailing emerges - A systematic literature review (2024)Integrating or tailoring? Optimizing touchpoints for enhanced omnichannel customer experience (2024)The Seven Basic Plots: Why We Tell Stories (2004)When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)E-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions (2021)Content Analysis: An Introduction to its Methodology. (1984)Answering the Call for a Standard Reliability Measure for Coding Data (2007)The Interpretation of Cultures (2017)An innovative Application of Integrating Transmedia Storytelling and Digital Technologies into Local Culture in China (2025)The persuasive effect of storytelling on consumer response regarding erotic products (2025)Self-Concept in Consumer Behavior: A Critical Review (1982)Altruism and Prosocial Behavior (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)
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Cited by

  • 2023Customer experiences in omnichannel retail environments: a thematic literature review19 cited
  • 2024Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories13 cited
  • 2023Brand storytelling techniques arousing emotional bonds in different customer groups based on cluster analysis6 cited
  • 2025The role of storytelling in the branding of SMEs5 cited
  • 2024Fashionable altruism: the marketing of fashion-based social enterprise5 cited
  • 2024The Role of Storytelling in Advertising Design to Enhance the Brand3 cited
  • 2023The Creative Logic of Transmedia Brand Storytelling1 cited
  • 2023Audience Participation and “Learning” Transmedia Storytelling1 cited

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