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Marketing Big Data Analytics and Customer Relationship Management
14 references·1 citing·51 second hop
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References

  • 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited
  • 1993The max-min Delphi method and fuzzy Delphi method via fuzzy integration894 cited
  • 2004Fuzzy MCDM approach for planning and design tenders selection in public office buildings695 cited
  • 2014Defining architecture components of the Big Data Ecosystem415 cited
  • 2020The impact of information technology usage on supply chain resilience and performance: An ambidexterous view410 cited
  • 2018Customer relationship management and big data enabled: Personalization & customization of services408 cited
  • 2016Big Data and supply chain management: a review and bibliometric analysis382 cited
  • 2014big data @ work327 cited
  • 2020The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction320 cited
  • 2013Click Here for a Data Scientist: Big Data, Predictive Analytics, and Theory Development in the Era of a Maker Movement Supply Chain171 cited
  • 2018Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector147 cited
  • 2018Big Data-enabled Customer Relationship Management: A holistic approach129 cited
  • 2016Business Analytics-Based Enterprise Information Systems87 cited
  • 2014Big data analytics for supply chain management

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  • 2024Phygital Marketing and the Pain of Paying34 cited