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Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps
16 references·2 citing·48 second hop
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References

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654 cited
  • 2019Role of fairness, accountability, and transparency in algorithmic affordance643 cited
  • 2003Recent Advances in Causal Modeling Methods for Organizational and Management Research536 cited
  • Cited by

    • 2025What Drives Young Adults to Engage in Cloud Fitness on Short Video Platforms? Source Credibility, Technology Affordance, and the Theory of Planned Behavior Perspectives5 cited
    • 2024Developing the NLP-QFD Model to Discover Key Success Factors of Short Videos on Social Media5 cited