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La producción de branded podcast en España: análisis de la oferta original en las plataformas de audio digital en 2022.
5 references·2 citing·24 second hop
La producción de branded podcast en España: análisis de la oferta original en las plataformas de audio digital en 2022. (2023)La producción de branded podcast en Españ…The branded podcast as a new brand content strategy. Analysis, trends and classification proposal (2022)The branded podcast as a new …Audio communication in the face of the renaissance of digital audio (2022)Audio communication in the fa…El branded content como estrategia (no) publicitaria (2020)El branded content como estra…Comunicación organizacional en clave sonora: el caso de Blink, los podcasts de BBVA (2019)Comunicación organizacional e…Handbuch Unternehmenskommunikation (2014)Handbuch Unternehmenskommunik…Intimacy in Podcast Journalism: Ethical Challenges and Opportunities in Daily News Podcasts and Documentaries (2025)Intimacy in Podcast Journalis…El auge del podcast narrativo de no ficción en España: análisis de la producción original en las plataformas de audio bajo demanda (2024)El auge del podcast narrativo…Case Study Research: Design and Methods (1984)The Soundscape: Our Sonic Environment and the Tuning of the World (1993)Sonic branding: A consumer-oriented literature review (2015)Characteristics of the Spanish podcast sphere. Between democratization and commercial logic (2022)The value of podcasts to journalism: analysis of digital native media brands’ offerings, production and publishing in Spain (2022)Towards Produsage: Futures for User-Led Content Production (2006)The long tail: why the future of business is selling less of more (2007)Los podcasts informativos diarios en España: evolución de la oferta y aportaciones narrativas del formato (2022)Journalism, media and technology trends and predictions 2018 (2023)El video podcast en Spotify España. Un formato dirigido a la generación Z que marca tendencia en la industria del audio digital (2024)Narrativa audiovisual publicitaria (2003)The Discovery of Grounded Theory (2017)Teenagers, smartphones and digital audio consumption in the age of Spotify (2019)El análisis de contenido como método de investigación (2009)Podcasting (2019)What is a podcast? Considering innovations in podcasting through the six-tensions framework (2022)THE TENSION BETWEEN PROFESSIONAL CONTROL AND OPEN PARTICIPATION (2012)Journalistic Roles and the Struggle Over Institutional Identity: The Discursive Constitution of Journalism (2017)An Emotional Turn in Journalism Studies? (2019)Atributos creativos del branded content: Análisis de piezas premiadas en “El Sol” (2015-2021). Creative attributes of branded content: Analysis of awarded pieces in "El Sol" (2015-2021) (2022)Brand Story. El caso Aprendemos juntos de BBVA como modelo de relato de marca (2022)Wenn der „Shitstorm“ überschwappt – Eine Analyse digitaler Spillover in der deutschen Print- und Onlineberichterstattung (2014)The Power of Listening in Corporate Communications: Theoretical Foundations of Corporate Listening as a Strategic Mode of Communication (2018)Communication in international collaborative research teams. A review of the state of the art and open research questions (2020)
this work references cited by second hop

References

  • 2014Handbuch Unternehmenskommunikation75 cited
  • 2022Audio communication in the face of the renaissance of digital audio36 cited
  • 2020El branded content como estrategia (no) publicitaria30 cited
  • 2019Comunicación organizacional en clave sonora: el caso de Blink, los podcasts de BBVA23 cited
  • 2022The branded podcast as a new brand content strategy. Analysis, trends and classification proposal19 cited

Cited by

  • 2025Intimacy in Podcast Journalism: Ethical Challenges and Opportunities in Daily News Podcasts and Documentaries17 cited
  • 2024El auge del podcast narrativo de no ficción en España: análisis de la producción original en las plataformas de audio bajo demanda10 cited

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