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An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market

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References

2017Big Data technologies: A survey994 cited
2020Predictive big data analytics for supply chain demand forecasting: methods, applications, and research opportunities505 cited
2018Customer Segmentation using K-means Clustering186 cited
2017An Environmental Perspective on Clothing Consumption: Consumer Segments and Their Behavioral Patterns175 cited
2018Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data164 cited
2018Benefit-based consumer segmentation and performance evaluation of clustering approaches: An evidence of data-driven decision-making89 cited

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2025Topic modelling through the bibliometrics lens and its technique32 cited
2025Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms14 cited
2024Customer segmentation in e-commerce: a context-aware quality model for comparing clustering algorithms12 cited

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