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The Impact of Web Analytics Tools on the Performance of Small and Medium Enterprises
14 references·0 citing·47 second hop
The Impact of Web Analytics Tools on the Performance of Small and Medium Enterprises (2023)The Impact of Web Analytics Tools on the …Thematic analysis. (2023)Thematic analysis.The Impact of Big Data Adoption on SMEs’ Performance (2021)The Impact of Big Data Adopti…Factors Influencing the Intention to Continue using B2B e-Commerce in Manufacturing SMEs (2020)Factors Influencing the Inten…Overview of E-commerce Technologies, Data Analysis Capabilities and Marketing Knowledge (2019)Overview of E-commerce Techno…An Assessment of the Impact of Information Technology on Marketing and Advertising (2018)An Assessment of the Impact o…A Data Analytics Framework for Business in Small and Medium-Sized Organizations (2017)A Data Analytics Framework fo…How Can SMEs Benefit from Big Data? Challenges and a Path Forward (2016)How Can SMEs Benefit from Big…Data-Mining Opportunities for Small and Medium Enterprises with Official Statistics in the UK (2016)Data-Mining Opportunities for…Web analytics tools and web metrics tools: An overview and comparative analysis (2015)Web analytics tools and web m…The use of Web analytics for digital marketing performance measurement (2015)The use of Web analytics for …Does Sample Size Matter in Qualitative Research?: A Review of Qualitative Interviews in is Research (2013)Does Sample Size Matter in Qu…A web analytics tool selection method: an analytical hierarchy process approach (2011)A web analytics tool selectio…Google Analytics for measuring website performance (2010)Google Analytics for measurin…Introduction to Library Trends 46 (4) Spring 1998: Qualitative Research (1998)Introduction to Library Trend…Case Study Research: Design and Methods (1984)Naturalistic inquiry (1985)Case Study Research: Design and Methods (1991)Sample size for qualitative research (2016)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)Sample Size Justification (2022)Optimization by the Analytic Hierarchy Process (1979)The Analytic Hierarchy Process (1985)Competing on analytics. (2006)Using fuzzy analytical hierarchy process (AHP) to evaluate web development platform (2011)AHP Analyser: A decision-making tool for prioritizing climate change mitigation options and forest management (2023)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Qualitative Data Analysis: A Methods Sourcebook (1988)The balanced scorecard : measures that drive performance (1992)Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future (2019)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The digital marketing capabilities gap (2020)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)INFORMATION TECHNOLOGY APPLICATIONS IN HOSPITALITY AND TOURISM: A REVIEW OF PUBLICATIONS FROM 2005 TO 2007 (2009)The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations (2013)Wikipedia in the eyes of its beholders: A systematic review of scholarly research on Wikipedia readers and readership (2014)Managing customer knowledge through the use of big data analytics in tourism research (2019)Age differences in perceptions of online community participation among non-users: An extension of the Technology Acceptance Model (2010)Business Analytics in E-Commerce: A Literature Review (2020)Artificial Intelligence for Media Ecological Integration and Knowledge Management (2023)Evaluationsmethoden der Wissenschaftskommunikation (2023)Big data: The next frontier for innovation, competition, and productivity (2011)Big data: the management revolution. 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References

  • 2013Does Sample Size Matter in Qualitative Research?: A Review of Qualitative Interviews in is Research1,679 cited
  • 1998Introduction to Library Trends 46 (4) Spring 1998: Qualitative Research1,104 cited
  • 2015The use of Web analytics for digital marketing performance measurement490 cited
  • 2016How Can SMEs Benefit from Big Data? Challenges and a Path Forward246 cited
  • 2010Google Analytics for measuring website performance207 cited
  • 2023Thematic analysis.108 cited
  • 2011A web analytics tool selection method: an analytical hierarchy process approach52 cited
  • 2015Web analytics tools and web metrics tools: An overview and comparative analysis48 cited
  • 2021The Impact of Big Data Adoption on SMEs’ Performance46 cited
  • 2016Data-Mining Opportunities for Small and Medium Enterprises with Official Statistics in the UK23 cited
  • 2020Factors Influencing the Intention to Continue using B2B e-Commerce in Manufacturing SMEs20 cited
  • 2017A Data Analytics Framework for Business in Small and Medium-Sized Organizations18 cited
  • 2019Overview of E-commerce Technologies, Data Analysis Capabilities and Marketing Knowledge17 cited
  • 2018An Assessment of the Impact of Information Technology on Marketing and Advertising8 cited

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