Exploring E-Commerce Adoption in Small and Medium Enterprises (SMEs) using the Technology Acceptance Model

Laurina Trisnaning Putri · Adinda Putri Nur Aini · Nihayatu Aslamatis Solekah · Dyah Febriantina Istiqomah

7 citations0/0 files storedInternational Journal of Business Economics (IJBE)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence SMEs Development and Digital Marketing

Abstract

Purpose – Adoption of e-commerce by SMEs can contribute to regional economic growth, so this research aims to test and analyze the influence of the Actual Use of E-commerce with the Technology Acceptance Model (TAM) Approach on SMEs in Malang City. Methodology – The approach used is quantitative with a survey of SMEs business actors who have used one of the e-commerce platforms, namely Shoppe, Tokopedia, Lazada, Blibli and Bukalapak, totalling 106 samples, with a quota sampling technique. SEM-PLS tests and measures the extent to which the conceptual model is built according to the empirical data collected. Findings – The results of this research prove that there is a significant positive contribution between perceived Usefulness towards Attitude Toward Using, no considerable contribution between Perceived Ease of Use towards Attitude Toward Using, there is a substantial contribution between Perceived Ease of Use towards Perceived Usefulness, there is a positive and significant contribution between Perceived Usefulness to Behavioral Intention to Use, there is a positive and meaningful contribution between Attitude Toward Using and Behavioral Intention to Use, there is a positive and significant contribution between Actual Behavioral Intention to Use and Actual Usage. Originality/Novelty : The element of originality in the results of this research lies in specific findings that provide new insight into the factors that influence e-commerce adoption in the context of SMEs with the TAM approach, as well as the relationship between attitudes, intentions and real actions in using this technology. Implications – Help increase the adoption of e-commerce by SMEs, which in turn can contribute to the growth and development of SMEs' businesses as well as the economy as a whole.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 7 citations exist upstream.

References

1998The partial least squares approach for structural equation modeling.2014Modelagem de Equações Estruturais com Utilização do Smartpls 2009Does the technology acceptance model predict actual use? A systematic literature review 2016Investigating the influence of the most commonly used external variables of TAM on students’ Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) of e-portfolios 2018International Journal of Instruction 2023“Extending the Technology Acceptance Model (TAM) to Predict University Students’ Intentions to Use Metaverse-Based Learning Platforms”2020What drives FinTech adoption? A multi-method evaluation using an adapted technology acceptance model 2019How perceived trust mediates merchant's intention to use a mobile wallet technology

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.