Leveraging AI for the Reinforcement of GHRM

Abstract

The backbone of any organization is considered its human capital and potential capabilities to lead the competitive and dynamic business environment. This research synthesizes the existing literature substantiated by documentary pieces of evidence to integrate AI and green HR practices to achieve sustainable goals. Green Human Resource Management or GHRM and Artificial Intelligence or AI have emerged to take precedence among the most crucial workplace transformation initiatives. GHRM refers to the systematic, planned alignment of typical human resource management practices with the organization's environmental goal. AI in HRM is the process of stimulating a computer's cognitive intelligence to enhance its effectiveness. This research aims to develop the conceptual framework and offer propositions as the foundation for empirical research. The research will highlight the AI augmentation to green HR practices in furthering sustainability goals. Additionally, the results of the research will be insightful for future researchers to further the literature on AI and GHRM.

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