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A Survey on Bid Optimization in Real-Time Bidding Display Advertising
16 references·0 citing·42 second hop
A Survey on Bid Optimization in Real-Time Bidding Display Advertising (2023)A Survey on Bid Optimization in Real-Time…Online Display Advertising Markets: A Literature Review and Future Directions (2020)Online Display Advertising Ma…Bid Optimization by Multivariable Control in Display Advertising (2019)Bid Optimization by Multivari…Real-Time Bidding with Multi-Agent Reinforcement Learning in Display Advertising (2018)Real-Time Bidding with Multi-…Deep Reinforcement Learning for Sponsored Search Real-time Bidding (2018)Deep Reinforcement Learning f…Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising (2018)Budget Constrained Bidding by…Real-Time Bidding by Reinforcement Learning in Display Advertising (2017)Real-Time Bidding by Reinforc…Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting (2017)Display Advertising with Real…Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising (2017)Bidding Machine: Learning to …Predicting Winning Price in Real Time Bidding with Censored Data (2015)Predicting Winning Price in R…Optimal real-time bidding for display advertising (2014)Optimal real-time bidding for…Bid landscape forecasting in online ad exchange marketplace (2011)Bid landscape forecasting in …Algorithmic game theory (2010)Algorithmic game theoryThe Lovely but Lonely Vickrey Auction (2005)The Lovely but Lonely Vickrey…Value at Risk (2000)Value at RiskLong-Run Competition in Capacity, Short-Run Competition in Price, and the Cournot Model (1986)Long-Run Competition in Capac…Optimal Auction Design (1981)Optimal Auction DesignCOUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Multipart pricing of public goods (1971)Incentives in Teams (1973)Core-selecting package auctions (2007)Multi-parameter mechanism design and sequential posted pricing (2010)Computational Aspects of Cooperative Game Theory (2012)Games with randomly disturbed payoffs: A new rationale for mixed-strategy equilibrium points (1973)A Model of Sales. (1980)Price competition in a capacity-constrained duopoly (1986)Quantity precommitment and Bertrand competition yield Cournot outcomes (1989)5. Industrial Organization: A Survey of Laboratory Research (1995)Equilibrium Price Dispersion under Demand Uncertainty: The Roles of Costly Capacity and Market Structure (1999)An Overview of Value at Risk (1997)Economic implications of using a mean-VaR model for portfolio selection: A comparison with mean-variance analysis (2002)Increased Correlation in Bear Markets (2002)Options, Futures and Other Derivatives (2003)A Comparison of VaR and CVaR Constraints on Portfolio Selection with the Mean-Variance Model (2004)“Options, Futures, and Other Derivatives” (2016)Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2006)A Marketplace for Data (2019)Ad click prediction (2013)Real-time bidding for online advertising (2013)Algorithmic Game Theory (2007)Algorithmic Game Theory: Quantifying the Inefficiency of Equilibria (2007)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)A Unified Solution to Constrained Bidding in Online Display Advertising (2021)The history and future of AI (2021)Sequential auction for cloud manufacturing resource trading: A deep reinforcement learning approach to the lot-sizing problem (2023)Bundling Information Goods: Pricing, Profits, and Efficiency (1999)The Economics of Privacy (2016)First-Price Auctions in Online Display Advertising (2019)Mobile advertising: A systematic literature review and future research agenda (2021)Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data (2022)Equilibrium points in n -person games (1950)Cake cutting (2013)Intrinsic Robustness of the Price of Anarchy (2015)Game theory models for communication between agents: a review (2016)A Theory of Auctions and Competitive Bidding (1982)Efficient mechanisms for bilateral trading (1983)The interdisciplinary study of coordination (1994)A Combinatorial-Bandit Algorithm for the Online Joint Bid/Budget Optimization of Pay-per-Click Advertising Campaigns (2018)Optimization of Operational Decisions in Digital Advertising: A Literature Review (2019)
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References

  • 1981Optimal Auction Design5,938 cited
  • 2005The Lovely but Lonely Vickrey Auction544 cited
  • 1986Long-Run Competition in Capacity, Short-Run Competition in Price, and the Cournot Model387 cited
  • 2014Optimal real-time bidding for display advertising314 cited
  • 2000Value at Risk313 cited
  • 2010Algorithmic game theory298 cited
  • 2017Real-Time Bidding by Reinforcement Learning in Display Advertising196 cited
  • 2020Online Display Advertising Markets: A Literature Review and Future Directions178 cited
  • 2018Real-Time Bidding with Multi-Agent Reinforcement Learning in Display Advertising169 cited
  • 2017Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting130 cited
  • 2018Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising122 cited
  • 2011Bid landscape forecasting in online ad exchange marketplace101 cited
  • 2018Deep Reinforcement Learning for Sponsored Search Real-time Bidding96 cited
  • 2015Predicting Winning Price in Real Time Bidding with Censored Data85 cited
  • 2017Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising82 cited

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  • 2019Bid Optimization by Multivariable Control in Display Advertising81 cited
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