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Influence of Digital Marketing and Service Quality on Consumer Preferences for Coffee Shops in Malang City
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Influence of Digital Marketing and Service Quality on Consumer Preferences for Coffee Shops in Malang City (2023)Influence of Digital Marketing and Servic…The Function of a Coffee Shop as a Social Cultural Entity (2022)The Function of a Coffee Shop…Analisis Faktor Kebetahan Pengunjung Coffee Shop Melalui Penilaian Kinerja Elemen Interior. Studi Kasus: Kafe dan Coffee Shop di Kawasan L.R.E Martadinata, Bandung. (2021)Analisis Faktor Kebetahan Pen…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…PENGARUH DIGITAL MARKETING, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (2020)PENGARUH DIGITAL MARKETING, W…FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN KEDAI KOPI MODERN DI BONDOWOSO (2020)FAKTOR YANG MEMPENGARUHI PREF…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Services Marketing: Integrating Customer Focus Across the Firm (2004)Services Marketing: Integrati…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Exchange and Power in Social Life (2017)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research design: qualitative, quantitative, and mixed methods approaches (2003)Defining place attachment: A tripartite organizing framework (2009)PERILAKU KONSUMSI KOPI SEBAGAI BUDAYA MASYARAKAT KONSUMSI (STUDI FENOMENOLOGI PADA PEMINUM KOPI DI KEDAI KOPI KOTA SEMARANG) (2018)Aristotle, Dialectic, and Courtly Literature (1979)Teori Sosiologi Modern (2003)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Comfort your online customer: quality, trust and loyalty on the internet (2004)The Critical Incident Technique in Service Research (2004)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Climate strength: a new direction for climate research. (2002)Understanding Service Convenience (2002)Analisis Strategi Digital Marketing pada Toko Online Usaha Kecil Menengah (2021)Facebook Marketplace Serta Pengaruhnya Terhadap Minat Beli (2021)Strategi Marketing Belah Doeren Melalui Digital Marketing Terhadap Keputusan Pembelian Dimediasi Brand Image (2021)
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References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
  • 2004Services Marketing: Integrating Customer Focus Across the Firm1,781 cited
  • 2020PENGARUH DIGITAL MARKETING, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN124 cited
  • 2020FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN KEDAI KOPI MODERN DI BONDOWOSO31 cited
  • 2021Analisis Faktor Kebetahan Pengunjung Coffee Shop Melalui Penilaian Kinerja Elemen Interior. Studi Kasus: Kafe dan Coffee Shop di Kawasan L.R.E Martadinata, Bandung.8 cited
  • 2022The Function of a Coffee Shop as a Social Cultural Entity4 cited

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