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The Mediating Role of Country of Origin Effect in the Effect of Consumer Ethnocentrism on Café Preference
16 references·0 citing·54 second hop
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References

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  • 2012The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions1,257 cited
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  • 2014The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers’ Product Evaluation76 cited
  • 2007Segmenting Food Markets - The Role of Ethnocentrism and Lifestyle in Understanding Purchasing Intentions

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74 cited
  • 2021Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect70 cited
  • 2012Chinese consumer ethnocentrism: A field experiment53 cited
  • 2021More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity46 cited
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