Frugal innovation in the 1.5-metre society: analysis of the hospitality sector in the metropole region Rotterdam-The Hague

Erwin van Tuijl · Leo van den Berg · Koen Dittrich · Daniele Rossi-Doria

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Innovation and Socioeconomic Development Business Strategies and Innovation Service and Product Innovation

Abstract

This chapter explores the role of frugal innovation (FI) - an approach to solve local problems through complexity reduction when resources are limited - during restrictive measures (e.g., social distancing; lockdowns; curfews) of the '1.5-metre society'. Based on literature and an empirical case study of restaurants in the Dutch city of The Hague, we show that FI is essential for restaurants to survive the 1.5-metre society. In some cases, it also leads to lasting changes in the 'post-1.5-metre society'. Cities play an essential role for restaurants to survive the crisis due to interaction with other urban actors and provision of public space as temporary terraces. The inner city differs from other districts regarding constraints and solutions. It suffers more from time and space constraints, has a smaller base of loyal customers and is less suited for dine-at-home solutions. However, we do not expect structural changes from entrepreneurial and policy perspectives.

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