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“You Must Try Our Taco!”: Advancing the Power of Language Assertiveness in Food Advertising
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“You Must Try Our Taco!”: Advancing the Power of Language Assertiveness in Food Advertising (2023)“You Must Try Our Taco!”: Advancing the P…Recent Advances in Language, Communication, and Social Psychology (2018)Recent Advances in Language, …Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2018)Cutting through Content Clutt…The impact of language style on consumers′ reactions to online reviews (2016)The impact of language style …Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant” (2012)Cultivating admiration in bra…Brands as intentional agents framework: How perceived intentions and ability can map brand perception (2012)Brands as intentional agents …Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision (2009)Vicarious Goal Fulfillment: W…Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms (2008)Language Choice in Advertisin…Examining the Use of Forceful Language When Designing Exercise Persuasive Messages for Adults: A Test of Conceptualizing Reactance Arousal as a Two-Step Process (2008)Examining the Use of Forceful…A Meta-Analytic Review of Gender Variations in Adults' Language Use: Talkativeness, Affiliative Speech, and Assertive Speech (2007)A Meta-Analytic Review of Gen…Universal dimensions of social cognition: warmth and competence (2006)Universal dimensions of socia…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)A model of (often mixed) ster…Interpersonal Expectations, Expectancy Violations, and Emotional Communication (1993)Interpersonal Expectations, E…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance (1982)The Effects of Television Com…What does the Schema Concept Buy us? (1980)What does the Schema Concept …Editorial: Harnessing the Experience Capital of the Hospitality and Tourism Industry (2024)Editorial: Harnessing the Exp…Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Constructive Consumer Choice Processes (1998)The impact of perceived corporate social responsibility on consumer behavior (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The psychology of interpersonal relations. 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References

  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 2006Universal dimensions of social cognition: warmth and competence4,565 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1993Interpersonal Expectations, Expectancy Violations, and Emotional Communication1,093 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception674 cited
  • 1980What does the Schema Concept Buy us?555 cited
  • 2012Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”355 cited
  • 2018Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages331 cited
  • 2007A Meta-Analytic Review of Gender Variations in Adults' Language Use: Talkativeness, Affiliative Speech, and Assertive Speech323 cited
  • 2009Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision304 cited
  • 2018Recent Advances in Language, Communication, and Social Psychology213 cited
  • 2008Examining the Use of Forceful Language When Designing Exercise Persuasive Messages for Adults: A Test of Conceptualizing Reactance Arousal as a Two-Step Process

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198 cited
  • 1982The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance181 cited
  • 2016The impact of language style on consumers′ reactions to online reviews164 cited
  • 2008Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms151 cited
  • Cited by

    • 2024Editorial: Harnessing the Experience Capital of the Hospitality and Tourism Industry0 cited