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Orchestration of value: the role of customer success managers within sales ecosystems
16 references·0 citing·47 second hop
Orchestration of value: the role of customer success managers within sales ecosystems (2023)Orchestration of value: the role of custo…Emergence in marketing: an institutional and ecosystem framework (2022)Emergence in marketing: an in…Converging on a New Theoretical Foundation for Selling (2017)Converging on a New Theoretic…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…The role of shared intentions in the emergence of service ecosystems (2016)The role of shared intentions…How Business Customers Judge Solutions: Solution Quality and Value in Use (2016)How Business Customers Judge …Dynamic Relationship Marketing (2016)Dynamic Relationship MarketingCreating Enduring Customer Value (2016)Creating Enduring Customer Va…How to engage customers in co-creation: customers’ motivations for collaborative innovation (2015)How to engage customers in co…Customer experience management: toward implementing an evolving marketing concept (2015)Customer experience managemen…Customer participation and value creation: a systematic review and research implications (2013)Customer participation and va…Where do transactions come from? Modularity, transactions, and the boundaries of firms (2007)Where do transactions come fr…Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)Rethinking Customer Solutions…Creating value by delivering integrated solutions (2005)Creating value by delivering …Value creation by company‐consumer interaction (1996)Value creation by company‐con…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…A Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Customer engagement in service (2017)The Discovery of Grounded Theory (2017)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Customer experience: fundamental premises and implications for research (2020)Product complexity, innovation and industrial organisation (1998)Go Downstream: The New Profit Imperative in Manufacturing (1999)Directions for future research in project management: The main findings of a UK government-funded research network (2006)Servitization: A contemporary thematic review of four major research streams (2019)The Nature of the Firm (1937)An Evolutionary Theory of Economic Change. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2007Rethinking Customer Solutions: From Product Bundles to Relational Processes1,376 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
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  • 2007Where do transactions come from? Modularity, transactions, and the boundaries of firms525 cited
  • 2005Creating value by delivering integrated solutions475 cited
  • 2016How Business Customers Judge Solutions: Solution Quality and Value in Use386 cited
  • 2017Converging on a New Theoretical Foundation for Selling339 cited
  • 2013Customer participation and value creation: a systematic review and research implications303 cited
  • 2016Dynamic Relationship Marketing273 cited
  • 1996Value creation by company‐consumer interaction248 cited
  • 2015How to engage customers in co-creation: customers’ motivations for collaborative innovation213 cited
  • 2016The role of shared intentions in the emergence of service ecosystems

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193 cited
  • 2022Emergence in marketing: an institutional and ecosystem framework192 cited
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