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Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
16 references·0 citing·48 second hop
Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust (2023)Are they humans or are they robots? The e…The future of social media in marketing (2019)The future of social media in…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…Dimensionalizing Cultures: The Hofstede Model in Context (2011)Dimensionalizing Cultures: Th…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Consumer Trust in an Internet Store: A Cross-Cultural Validation (2006)Consumer Trust in an Internet…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …Understanding the Influence of National Culture on the Development of Trust (1998)Understanding the Influence o…The media equation: how people treat computers, television, and new media like real people and places (1997)The media equation: how peopl…Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques (1994)Characteristics of partnershi…The Nature and Determinants of Customer Expectations of Service (1993)The Nature and Determinants o…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Compliance, identification, and internalization three processes of attitude change (1958)Compliance, identification, a…The Theory of Buyer Behavior (1971)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 2011Dimensionalizing Cultures: The Hofstede Model in Context7,241 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1997The media equation: how people treat computers, television, and new media like real people and places4,887 cited
  • 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1958Compliance, identification, and internalization three processes of attitude change3,817 cited
  • 1994Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques3,477 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 1993The Nature and Determinants of Customer Expectations of Service2,665 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

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1,895 cited
  • 2019The future of social media in marketing1,892 cited
  • 2006Consumer Trust in an Internet Store: A Cross-Cultural Validation1,876 cited
  • 1998Understanding the Influence of National Culture on the Development of Trust1,844 cited
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