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Building the Unique Organization Value Proposition
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Building the Unique Organization Value Proposition (2000)Building the Unique Organization Value Pr…The Shared Management and Ownership of Corporate Brands: The Case of Hilton (2009)The Shared Management and Own…The role of corporate branding in a market driving strategy (2008)The role of corporate brandin…Reputation, Goodwill, and Loss: Entering the Employee Training Audit Equation (2005)Reputation, Goodwill, and Los…Research in Organizational Behavior (1984)Social Identity Theory and the Organization (1989)Organizational Learning: A Theory of Action Perspective (1997)Employer Attractiveness of Chinese, Indian and Russian Firms in Germany: Signaling Effects of HR Practices (2015)Happiness and healthiness: A replication study (2019)Your Future Employer: Employer Branding, Reputation, and Social Media (2021)Case Study Research: Design and Methods (1984)The Commitment-Trust Theory of Relationship Marketing (1994)Qualitative Data Analysis (2008)Corporate branding literature: A research paradigm review (2011)Driving sustainability in emerging markets: The leading role of multinationals (2023)Building Theories from Case Study Research (1989)Basics of Qualitative Research: Grounded Theory Procedures and Techniques (1993)Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it (2010)Case study research: design and methods (2011)Inquiry into corporate brand alignment: a dialectical analysis and directions for future research (2015)
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  • 2009The Shared Management and Ownership of Corporate Brands: The Case of Hilton51 cited
  • 2005Reputation, Goodwill, and Loss: Entering the Employee Training Audit Equation47 cited
  • 2008The role of corporate branding in a market driving strategy45 cited

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