Organizational Impression Management as a Reciprocal Influence Process: The Neglected Role of the Organizational Audience

Abstract

Abstract “Every organization,” as Pfeffer observed (1981), “has an interest in seeing its definition of reality accepted... for such acceptance is an integral part of the legitimation of the organization and the development of assured resources” (p. 26). Consequently, when events occur that challenge or call into question an organization’s definitions or interpretations of reality, organizational leaders often feel compelled to engage in efforts to protect, repair, and enhance the images of the organization and its leadership (Ashforth & Gibbs, 1990; Dutton & Dukerich, 1991; Sutton & Kramer, 1990).

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