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Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach

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References

2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited
2006Beyond ecolabels: what green marketing can learn from conventional marketing626 cited
2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
2019Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China452 cited
2020Moral norm is the key319 cited
2019Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence244 cited
2022Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment234 cited
2014Environmental consciousness and green customer behavior: An examination of motivation crowding effect233 cited
2020Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention233 cited
2020Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective162 cited
2020Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE151 cited
2022Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era126 cited
2022Role of alternative and nuclear energy in stimulating environmental sustainability: impact of government expenditures

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