Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface

13 references·1 citing·57 second hop

FromToDepth

this work references cited by second hop

References

2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
2016Digital marketing: A framework, review and research agenda1,701 cited
1989Single Sample Cross-Validation Indices for Covariance Structures1,656 cited
2006Managing beyond the factory walls: Effects of four types of strategic integration on manufacturing plant performance816 cited
2004Linking Marketing to Financial Performance and Firm Value282 cited
2013How Firms Capture Value From Their Innovations237 cited
1981New Product Scenarios: Prospects for Success186 cited
2011Happiness as a predictor of service quality and commitment for utilitarian and hedonic services90 cited
2006An exploration of organizational factors in new product development success74 cited
2012Do You Need a New Product-Development Strategy?59 cited
1996Redefining new product development teams: learning to actualize consumer contributions37 cited
1974The Product Elimination Function16 cited

Cited by

2024Exploring the Impact of Artificial Intelligence on Brand Management18 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work