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Analysis of the Conceptual Frameworks of Green Marketing

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References

2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
2017Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers846 cited
2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
2001Towards Sustainability: The Third Age of Green Marketing634 cited
2006Beyond ecolabels: what green marketing can learn from conventional marketing626 cited
2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
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2011Transformative green marketing: Impediments and opportunities446 cited
2017The power of emotional value: Exploring the effects of values on green product consumer choice behavior403 cited
2011Attitudes towards environmentally friendly products395 cited
2011Feeling Ambivalent About Going Green391 cited
2016Circular economy business models in developing economies: Lessons from India on reduce, recycle, and reuse paradigms359 cited
2016Green Marketing and Its Impact on Consumer Buying Behavior

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312 cited

2013A framework identifying the gaps between customers' expectations and their perceptions in green products304 cited

2021Green Packaging from Consumer and Business Perspectives258 cited

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2024Environmental Regulations, Green Marketing, and Consumers’ Green Product Purchasing Intention: Evidence from China9 cited