References

• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
• 1994Price, Product Information, and Purchase Intention: An Empirical Study1,005 cited
• 2015Prinsip Prinsip Pemasaran573 cited
• 2019Saudi Journal of Business and Management Studies285 cited
• 2009A mixed method approach to understanding brand personality152 cited
• 2014The Influence of Brand Image on Purchase Behaviour Through Brand Trust120 cited
• 2014A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods115 cited
• 2017Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product)109 cited
• 2019How product quality, brand image, and customer satisfaction affect the purchase decisions of Indonesian automotive customers97 cited
• 2015THE INFLUENCE OF PRICE ON CUSTOMERS‘ PURCHASE DECISION42 cited
• 2017Consumer Consideration in Purchase Decision of Specs Sports Shoes Product through Brand Image, Product Design and Price Perception41 cited
• 2012Understanding Relationship between Personality Types, Marketing-mix Factors, and Purchasing Decisions33 cited
• 2020The Effect of Marketing Mix on Purchase Decisions