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SÜRDÜRÜLEBİLİRLİK BAĞLAMINDA PAZARLAMA İLETİŞİMİ: YOUTUBE REKLAMLARININ SÜRDÜRÜLEBİLİR KALKINMA HEDEFLERİ KAPSAMINDA ANALİZİ
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SÜRDÜRÜLEBİLİRLİK BAĞLAMINDA PAZARLAMA İLETİŞİMİ: YOUTUBE REKLAMLARININ SÜRDÜRÜLEBİLİR KALKINMA HEDEFLERİ KAPSAMINDA ANALİZİ (2023)SÜRDÜRÜLEBİLİRLİK BAĞLAMINDA PAZARLAMA İL…Marketing communications (2017)Marketing communicationsQualitative Research in Business and Management (2014)Qualitative Research in Busin…Sustainable Marketing (2013)Sustainable MarketingA framework for sustainable marketing (2011)A framework for sustainable m…Integrated Marketing Communications (2006)Integrated Marketing Communic…Marketing communications (2004)Marketing communicationsThe Discourse of Advertising (2001)The Discourse of AdvertisingClient Perceptions of Integrated Marketing Communications (1993)Client Perceptions of Integra…Integrated Marketing Communications (1992)Integrated Marketing Communic…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Green and competitive: ending the stalemate (1995)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)Green marketing orientation: Conceptualization, scale development and validation (2017)Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)The McDonaldization of Society (2001)Ongoing search among industrial buyers (2006)Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review (2014)Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Identity constructions in multilingual advertising (2001)10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)Company Advertising with a Social Dimension: The Role of Noneconomic Criteria (1996)Commercial Scenarios for the Web: Opportunities and Challenges (2006)Revisiting the IMC construct (2008)The case study method in family business research: Guidelines for qualitative scholarship (2014)Qualitatively capturing institutional logics (2015)How do chief digital officers pursue digital transformation activities? The role of organization design parameters (2019)A Communication-Based Marketing Model for Managing Relationships (1998)The relationship marketing process: communication, interaction, dialogue, value (2004)Defining Strategic Communication (2007)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)“Greening” the marketing mix: do firms do it and does it pay off? (2012)Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Controlling social desirability bias (2018)Marketing Management and Communications in the Public Sector (2012)Product Placement Efficiency in Marketing Communication Strategy (2013)A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data (2022)
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2001The Discourse of Advertising1,139 cited
  • 2014Qualitative Research in Business and Management599 cited
  • 2011A framework for sustainable marketing348 cited
  • 1992Integrated Marketing Communications320 cited
  • 1993Client Perceptions of Integrated Marketing Communications303 cited
  • 2013Sustainable Marketing180 cited
  • 2004Marketing communications71 cited
  • 2006Integrated Marketing Communications69 cited
  • 2017Marketing communications19 cited

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