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Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising
6 references·0 citing·23 second hop
Sustainable Outdoor Advertising: The Importance of Digital Screens in Urban Sustainability and in Out-of-Home Advertising (2023)Sustainable Outdoor Advertising: The Impo…A Spotlight of Co-creation and Inclusiveness of Public Open Spaces (2019)A Spotlight of Co-creation an…Efficient Content Distribution in DOOH Advertising Networks Exploiting Urban Geo-Social Connectivity (2017)Efficient Content Distributio…Creating win–win situations via advertising: new developments in digital out-of-home advertising (2015)Creating win–win situations v…Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (2010)Unleashing the Power of Digit…La pantalla global. Cultura mediática y cine en la era hipermoderna (2009)La pantalla global. Cultura m…Las Vegas: resplandor pop y simulaciones posmodernas, 1905-2005 (2006)Las Vegas: resplandor pop y s…Barriers to New Competition (1956)Advertising Market Structure and Performance (1967)Message framing in green advertising: the effect of construal level and consumer environmental concern (2015)Users’ Experience of Digital Wayfinding Screens: A Uses and Gratification Perspective from South Africa (2020)Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls (2021)Advertising in a pervasive computing environment (2002)GIS‐based multicriteria decision analysis: a survey of the literature (2006)Geo-spotting (2013)Interest-Driven Outdoor Advertising Display Location Selection Using Mobile Phone Data (2019)Dynamic optimization models for displaying outdoor advertisement at the right time and place (2020)Social Indicators (2002)Co-creation experiences: The next practice in value creation (2004)Co-creation and the new landscapes of design (2008)Digitally Supported Co-creation within Public Open Space Development Process: Experiences from the C3Places Project and Potential for Future Urban Practice (2020)Co-production as a strategy for enhanced equal representation in public service delivery: The case of Rotterdam (2023)Participatory Budgeting and Placemaking: Concepts, Methods, and Practices (2023)Ciudad y comunicación: Efectos y funciones de las pantallas digitales publicitarias en la Gran Vía madrileña (2016)Publicidad exterior sostenible: una propuesta de implementación en la ciudad (2017)A conceptual framework for backend services of contextual digital signage (2012)Industry perspectives on digital out-of-home advertising in South Africa (2018)Del cuento al cine de animación: semiología de una narrativa digital (2015)Social empowerment in Mexican violent contexts through media competence (2017)El antiselfie: una propuesta artística y educativa alternativa al relato mediático en la formación de maestras y maestros (2022)
this work references cited by second hop

References

  • 2009La pantalla global. Cultura mediática y cine en la era hipermoderna96 cited
  • 2019A Spotlight of Co-creation and Inclusiveness of Public Open Spaces33 cited
  • 2010Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen22 cited
  • 2015Creating win–win situations via advertising: new developments in digital out-of-home advertising16 cited
  • 2006Las Vegas: resplandor pop y simulaciones posmodernas, 1905-20058 cited
  • 2017Efficient Content Distribution in DOOH Advertising Networks Exploiting Urban Geo-Social Connectivity5 cited

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