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Effect of product placement labeling on visual product and brand reception – an empirical eye tracking study
16 references·0 citing·41 second hop
Effect of product placement labeling on visual product and brand reception – an empirical eye tracking study (2023)Effect of product placement labeling on v…Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda (2023)Neuromarketing Tools Used in …Neuromarketing research in the last five years: a bibliometric analysis (2021)Neuromarketing research in th…Fixation duration and the learning process: an eye tracking study with subtitled videos (2020)Fixation duration and the lea…Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory (2017)Product Placement in Video Ga…Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2015)Product placement disclosures…Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge (2015)Disclosing the persuasive nat…Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs (2014)Using Eye Tracking to Underst…Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (2012)Sponsorship Disclosure: Effec…Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response (2012)Can disclosures lead consumer…Understanding Attitudes Toward and Behaviors in Response to Product Placement (2010)Understanding Attitudes Towar…A New Branch of Advertising (2009)A New Branch of AdvertisingEinführung in die Test- und Fragebogenkonstruktion (2008)Einführung in die Test- und F…Tracking the mind during reading: The influence of past, present, and future words on fixation durations. (2006)Tracking the mind during read…A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)A Study of Factors Affecting …Marktforschung : Methodische Grundlagen und praktische Anwendung (1986)Marktforschung : Methodische …Exploring marketing research (1982)Exploring marketing researchAttitudinal effects of mere exposure. 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(2005)The 35th Sir Frederick Bartlett Lecture: Eye movements and attention in reading, scene perception, and visual search (2009)The effect of word predictability on reading time is logarithmic (2013)A Theory of Psychological Reactance (1968)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017)The effects of the standardized instagram disclosure for micro- and meso-influencers (2019)Book Review: The Psychology of Attitudes (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Consumers and Artificial Intelligence: An Experiential Perspective (2020)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Cognitive Psychology and Its Implications (1987)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Interactive-engagement versus traditional methods: A six-thousand-student survey of mechanics test data for introductory physics courses (1998)ADABase: A Multimodal Dataset for Cognitive Load Estimation (2022)Native language subtitling of educational videos: A multimodal analysis with eye tracking, EEG and self‐reports (2022)Effects of many conflicting objectives on decision-makers’ cognitive burden and decision consistency (2024)Common methods variance detection in business research (2015)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)Covariance-Based Structural Equation Modeling in the Journal of Advertising : Review and Recommendations (2017)The role of L1 use for L1 attrition (2007)Customer value of smart metering: Explorative evidence from a choice-based conjoint study in Switzerland (2012)Fostering German-language learners’ constructions of meanings for fractions—design and effects of a language- and mathematics-integrated intervention (2013)Validation of a social vulnerability index in context to river-floods in Germany (2009)Tax compliance inventory TAX-I: Designing an inventory for surveys of tax compliance (2010)Psychometric analysis of the brief symptom inventory 18 (BSI-18) in a representative German sample (2017)
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References

  • 1982Exploring marketing research1,030 cited
  • 2006Tracking the mind during reading: The influence of past, present, and future words on fixation durations.653 cited
  • 2008Einführung in die Test- und Fragebogenkonstruktion622 cited
  • 2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses435 cited
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  • 2012Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response234 cited
  • 2010Understanding Attitudes Toward and Behaviors in Response to Product Placement206 cited
  • 2014Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs198 cited
  • 2020Fixation duration and the learning process: an eye tracking study with subtitled videos159 cited
  • 2009A New Branch of Advertising149 cited
  • 2021Neuromarketing research in the last five years: a bibliometric analysis142 cited
  • 2023Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda133 cited
  • 2017Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

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111 cited
  • 2015Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge104 cited
  • 2015Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge100 cited
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