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Prahalad’s “Bottom of the Pyramid” · Study

WorkPrahalad’s “Bottom of the Pyramid”

Maria Roszkowska‐Menkes2023

Work2023

Prahalad’s “Bottom of the Pyramid”

Maria Roszkowska‐Menkes

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Innovation and Socioeconomic Development Business Strategies and Innovation Corporate Social Responsibility and Sustainability

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References

2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits 2002Serving the world's poor, profitably.2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty 2011Bottom of the Pyramid as a Source of Breakthrough Innovations 2007Cocreating business's new social compact.2008The Base of the Pyramid Protocol: Beyond “Basic Needs” Business Strategies 2010Innovations: Technology, Governance, Globalization 2013Making the Case for Harming the Poor – A Review of Marketing Tactics at the Bottom of the Pyramid

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2022Prahalad’s “Bottom of the Pyramid”other · 7 shared references 2021Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agendaarticle · 5 shared references 2021‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramidarticle · 5 shared references 2014Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?article · 5 shared references 2015Market Separations for BOP Producersarticle · 5 shared references 2015Bottom of the Pyramid Concept: Taking Stockchapter · 5 shared references

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Year2023

Typeother

Published2023-01-01

VenueSpringer eBooks

Languageen

Citations0

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1007/978-3-031-25984-5_388

openalex_workW4388876263

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