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Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion
16 references·0 citing·42 second hop
Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion (2023)Prospective effects of food safety trust …Role of brand experience in shaping brand love (2020)Role of brand experience in s…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality (2015)How does the Perceived Ethica…The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty (2012)Does Having an Ethical Brand …Brand passion: Antecedents and consequences (2012)Brand passion: Antecedents an…Brand Love (2011)Brand LoveEssentials of Marketing Research (2007)Essentials of Marketing Resea…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Fire of Desire: A Multisited Inquiry into Consumer Passion (2003)The Fire of Desire: A Multisi…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Construct validation of a triangular love scale (1997)Construct validation of a tri…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …A triangular theory of love. (1986)A triangular theory of love.Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. 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(1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Attachment as an Organizational Framework for Research on Close Relationships (1994)Romantic love and sexual desire in close relationships. (2006)Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention (2010)On Passion for Life Activities (2010)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Toward a theory of customer engagement marketing (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Naturalistic inquiry (1985)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Drivers of consumer–brand identification (2012)The role of brand love in consumer‐brand relationships (2013)Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (2015)Whence Consumer Loyalty? 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References

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  • 2015How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

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  • 2020Role of brand experience in shaping brand love251 cited
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