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E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness

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References

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2009SMEs' e‐commerce adoption: perspectives from Denmark and Australia

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306 cited

2022Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework298 cited

2011Internet/e‐business technologies acceptance in Canada's SMEs: an exploratory investigation288 cited

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