Technology adoption theories towards environmentally sustainable pharma 4.0: a rational selection approach

Ved Prabha Toshniwal · Rakesh Jain · Gunjan Soni · Sachin Kumar Mangla · Sandeep Narula

6 citations0/0 files storedManagement of Environmental Quality An International Journal

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Technology Adoption and User Behaviour Multi-Criteria Decision Making Digital Transformation in Industry

Abstract

Purpose This study is centered on the identification of the most appropriate Technology Adoption (TA) model for investigating the adoption of Industry 4.0 technologies within pharmaceutical and related enterprises. The aim is to facilitate a smooth transition to advanced technologies while concurrently achieving environmental sustainability. Design/methodology/approach Selection of a suitable TA theory is carried out using a hybrid multi-criteria decision-making (MCDM) approach incorporating PIvot Pairwise RElative Criteria Importance Assessment (PIPRECIA) and Fuzzy Measurement of alternatives and ranking according to Compromise solution (F-MARCOS) methods. A group of three experts is formulated for the ranking of criteria and alternatives based on those criteria. Findings The results indicate that out of all six TA models considered unified theory of acceptance and use of technology (UTAUT) model gets the highest utility function value, followed by the technical adoption model (TAM). Further, sensitivity analysis is conducted to confirm the validity of the MCDM model employed. Research limitations/implications Challenging times like COVID-19 pointed out the importance of technology in the pharmaceutical and healthcare sectors. TA studies in this area can help in the identification of critical factors that can assist pharmaceutical firms in their efforts to embrace emerging technologies, enhance their outputs and increase their efficiency. Originality/value The novelty of this research lies in the fact that the utilization of a TA theory prior to its implementation has not been witnessed in existing scholarly literature. The utilization of a TA theory, specifically within the pharmaceutical industry, can assist enterprises in directing their attention toward pertinent factors when contemplating the implementation of emerging technologies and achieving sustainable development.

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References

1991The theory of planned behavior 2003User Acceptance of Information Technology: Toward A Unified View1 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2003Predicting e-services adoption: a perceived risk facets perspective 2016Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead 2006Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1 2005The utilization of e‐government services: citizen trust, innovation and acceptance factors*2000AGE DIFFERENCES IN TECHNOLOGY ADOPTION DECISIONS: IMPLICATIONS FOR A CHANGING WORK FORCE

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