Measurement of Website Functionality and Perceived Usefulness in Increasing User Satisfaction through the Role of Technology Readiness for E-Learning Users

Abstract

The implementation of the E-Learning method makes it easier for students to access learning materials, access achievement of learning outcomes, access discussion forums, take tests, and others without being constrained by space and time, especially when education in Indonesia is faced with a pandemic and technological developments.For this reason, this study aimed to analyze the measurement of E-learning user satisfaction in terms of website functionality and perceived usefulness, and the mediating role of technology readiness.The population in this study was active students at Islamic Universities in Pekanbaru and as many as 150 research samples were selected using the Roscoe method.The data analysis technique used was the Structural Equation Model (SEM) with PLS.The results of the study show that website functionality does not have a significant effect on students as E-learning users, and the mediating role of technology readiness is also found to have not been able to mediate the effect of website functionality on E-learning user satisfaction.Furthermore, it is found that the effect of perceived usefulness in increasing E-learning user satisfaction and technology readiness also provides a significant impact in mediating the relationship between perceived usefulness and user satisfaction.Thus, this study provides practical and theoretical implications for the development of an effective e-learning use model that will be able to generate user satisfaction.

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