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Discovery brand authentic and sensory experience influencing word of mouth with mediation and moderation setting

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References

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2013Novelty in Theme Park Physical Surroundings: An Application of the Stimulus–Organism–Response Paradigm103 cited

2020Exploring the impact of background music on customers’ perceptions of ethnic restaurants: The moderating role of dining companions98 cited

2019Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement97 cited

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2025The effect of product display, availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty24 cited