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The live-streaming e-commerce mode selection under competition: self-run or third-party?
16 references·0 citing·37 second hop
The live-streaming e-commerce mode selection under competition: self-run or third-party? (2023)The live-streaming e-commerce mode select…Strategic product showcasing mode of E-commerce live streaming (2023)Strategic product showcasing …Live-streaming selling modes on a retail platform (2023)Live-streaming selling modes …Resale or agency sale? Equilibrium analysis on the role of live streaming selling (2022)Resale or agency sale? Equili…Fly with the wings of live‐stream selling—Channel strategies with/without switching demand (2022)Fly with the wings of live‐st…Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective (2022)Exploring factors influencing…Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers (2021)Platform Information Transpar…How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective (2021)How attachment affects user s…The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)The effects of match-ups on t…Interactions of competing manufacturers’ leader-follower relationship and sales format on online platforms (2019)Interactions of competing man…How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)How live streaming influences…Agency selling or reselling: E-tailer information sharing with supplier offline entry (2019)Agency selling or reselling: …The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…Strategic Contracting and Hybrid Use of Agency and Wholesale Contracts in E-Commerce Platforms (2018)Strategic Contracting and Hyb…Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Marketplace, Reseller, or Hyb…Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement (2017)Engaging fans on microblog: t…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Direct Marketing, Indirect Pr…Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Channel Selection and Contracting in the Presence of a Retail Platform (2018)Channel Structures of Online Retail Platforms (2021)Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms (2021)Mass Communication and Para-Social Interaction (1956)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness (2021)The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust (2021)Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)Channel Conflict and Coordination in the E‐Commerce Age (2004)The optimal combination between selling mode and logistics service strategy in an e-commerce market (2020)Optimal selling format considering price discount strategy in live-streaming commerce (2023)The theory of planned behavior (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)See now, act now: How to interact with customers to enhance social commerce engagement? (2020)Managing Channel Profits (1983)The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability (2021)Structural equation modeling in practice: A review and recommended two-step approach. (1988)YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise (2019)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)Self-Reports in Organizational Research: Problems and Prospects (1986)Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021)How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective (2022)What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Channel strategies for competing retailers: Whether and when to introduce live stream? (2023)Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective (2023)
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References

  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,036 cited
  • 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model855 cited
  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
  • 2019Agency selling or reselling: E-tailer information sharing with supplier offline entry418 cited
  • 2021How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective402 cited
  • 2017Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement295 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 2018Strategic Contracting and Hybrid Use of Agency and Wholesale Contracts in E-Commerce Platforms246 cited
  • 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling243 cited
  • 2019Interactions of competing manufacturers’ leader-follower relationship and sales format on online platforms210 cited
  • 2022Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective

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200 cited
  • 2021Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers192 cited
  • 2023Live-streaming selling modes on a retail platform177 cited
  • 2023Strategic product showcasing mode of E-commerce live streaming138 cited
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