this work references cited by second hopReferences
- 2003Research Methods for Business Students17,197 cited
- 2013Business Research Methods2,936 cited
- 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
- 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
- 2015The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.1,398 cited
- 2015Consumer Behavior, Buying, Having, and Being418 cited
- 2007Essentials of Marketing Research338 cited
- 2020Artificial intelligence-enabled environmental sustainability of products: Marketing benefits and their variation by consumer, location, and product types164 cited
- 2020Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future131 cited
- 2014Predictive Analytics for Human Resources122 cited
- 2007Knowledge creation in marketing: the role of predictive analytics121 cited
- 2018Predicting customer quality in e-commerce social networks: a machine learning approach114 cited
- 2014Marketing Strategy and Management88 cited
- 2012Using hybrid data mining and machine learning clustering analysis to predict the turnover rate for technology professionals75 cited
- 2014
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work