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Going green and staying loyal: how different are generation Z travellers towards green brand loyalty of hotels
16 references·4 citing·47 second hop
Going green and staying loyal: how different are generation Z travellers towards green brand loyalty of hotels (2023)Going green and staying loyal: how differ…The theoretical development and research methodology in green hotels research: A systematic literature review (2022)The theoretical development a…What drives the adoption and consumption of green hotel products and services? 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
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  • 2019Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty229 cited
  • 2015Green consumerism: moral motivations to a sustainable future151 cited
  • 2017Green brand benefits and their influence on brand loyalty143 cited
  • 2015PLS-based SEM Algorithms: The Good Neighbor Assumption, Collinearity, and Nonlinearity143 cited
  • 2013Culture Matters: Individualism vs. Collectivism in Conflict Decision-Making122 cited
  • 2021What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises119 cited

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  • 2022The theoretical development and research methodology in green hotels research: A systematic literature review89 cited
  • 2018Managing the consumer-based brand equity process: A cross-cultural perspective82 cited
  • Cited by

    • 2025The two-way influence of green banking practices and green electronic word of mouth in driving green trust and green loyalty: a trust transfer perspective22 cited
    • 2024Empowering employees, empowering the environment: green HRM’s journey to happiness, resilience and feedback seeking18 cited
    • 2024VR Devices in Ayurvedic Care: Understanding Influential Factors for User Behavior and Continuance Intention12 cited
    • 2025Exploring Gen Z Sustainable Behavior in the Hospitality Industry12 cited