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Green is the New White: How Virtue Motivates Green Product Purchase · Study

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ArticleGreen is the New White: How Virtue Motivates Green Product Purchase

Nathalie Spielmann2020

Article2020

Green is the New White: How Virtue Motivates Green Product Purchase

Nathalie Spielmann

133 citations·0/0 files stored·Journal of Business Ethics

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Ethics in Business and Education

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References

2001On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being 1998Measuring individual differences in implicit cognition: The implicit association test.1998Measuring individual differences in implicit cognition: The implicit association test.1990Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving 2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.1982Self-Concept in Consumer Behavior: A Critical Review 1998Promotion and Prevention: Regulatory Focus as A Motivational Principle 2000Consumer Choice between Hedonic and Utilitarian Goods

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2021Positive emotions and climate change 2020Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research 2022Impact of green marketing, greenwashing and green confusion on green brand equity 2023Product specific values and personal values together better explains green purchase 2021A consumer values-based approach to enhancing green consumption

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Details

Year2020

Typearticle

Published2020-04-04

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations133

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/s10551-020-04493-6

openalex_workW3015089968

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2022Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior

2022Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

2021Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation